Creativity

What is atmosphere or mood?

What is the emotional affect of the product on the audience? How does it make the audience feel?

In what way does the product tap into cultural myths, symbols, or archetypes?

How does the product offer enlightenment or meaning?

How does the product artistically tie to the rest of the production?

How Does the Product Artistically Tie to the Rest of the Production?

To artistically tie to the rest of the production, the theatrical artist/engineer needs to comply to the director's vision after all collaboration has taken place. He or she needs to make emotional and intellectual connections between the engineering product and the performance and also between the engineering product and the audience. By using the director's vision, the theatrical artist/engineer creates the engineering product in such a way that it reveals something about character, theme, plot, or world of the drama. The theatrical artist/engineer also needs to communicate effectively with collaborators to match his or her engineering product with theirs.

The song, "It's Hard Out Here for a Pimp" won the Oscar for Achievement in Music Written for Motion Pictures (Original Song), March 2006. "It's Hard Out Here for a Pimp", music and Lyrics by Jordan Houston, Cedric Coleman and Paul Beauregard, is in the film, Hustle and Flow. This song is an integral part of the screenplay. The main theme in Hustle and Flow is "Every man has to have a dream. So take charge." Its contrasting theme is "Ignorance." If you stay ignorant, you stay where you are because you do not know how to dream or know how to achieve your dream. Technically and artistically, "It's Hard Out Here for a Pimp" uses all its elements to generate an emotional response and can stand alone. But it's use in the film, Hustle and Flow, is what made it outstanding.

Under Performance Conventions/Professional Flair, the song makes the audience focus onto itself and it becomes a character. As its own character, the song affects other characters. It also connects to the character, DJay, and as it unfolds during the performance, DJay changes. He becomes more educated about his artistic role in relation to the audio production men and he becomes more accepting of people, specifically the women he pimps. DJay learns his own worth by working the song. The song also represents the main theme; it is the window into DJay's dream, and the song is his way of taking charge. And, finally, the song causes the plot to unfold causing DJay to change and move forward into his future with the final help of his counter-character, Nola.

This would not have happened without vision, communication, connections, and collaboration as well as excellence in knowledge, design and production. And we have now come full circle. That's it. Thank you for your attention. You are a wonderful group of people!